Why Should I Work With a Copywriter Anyway?

You may be asking yourself: Why should I work with a copywriter? What makes them so special? What good is working with one? Who are they anyway? The answers vary. For the former question, check out our next blog post. For now, here are five scenarios in which working alongside a copywriter can be beneficial:

Productivity: “I’m busy. Like so busy. Super busy. I don’t have time to write this stuff.”

- We totally get that. Between meetings and deadlines, extraneous work can bog you down. Let us take a load off you and save you valuable time.

Proximity: “I’m way to close to the content I’m working on. The final product isn’t easily readable or understandable due to gaps.”

- Yes, all too often when we’re working on something we grow “nose-blind” due to the details and leave out steps that are still in our heads. By partnering with a copywriter that is both creative and process oriented, you expose the gaps in your content before your readers do.

Preference: “Honestly, I’d rather not write at all. I’d rather do anything else. ANYTHING.”

- We understand the feeling. Let’s make an exchange. You give us the work you’d rather not do, and we give you our knack for creating good pieces. We get to do the work we love, and you get to do more of what you love.

Profession: “Frankly, all this writing stuff is outside of my job description. My _____ said it needs to be written. I’m not even that good at it.”

- No worries! We’ve got passion and professional experience. When we work together, both of us will do more of what our professions entail. Win win!

Polish: “We have some working copies, but they need a bit of sprucing up."

- Perfect! We bring fresh perspective to polish any piece.

Can you think of more reasons to work with a copywriter? We’re always looking for ways to add value. Let us know!